The e-Commerce marketplace has become highly saturated. Businesses are going the e-Commerce way to find new customers, attract them to their website, engage them with relevant products & services, make them compelling offers and eventually convert them.
Need for e-Commerce SEO
The challenge does not end here – once converted, customers need to be continuously pampered with attractive offers and discounts so that they remain loyal and keep coming back to the website to make new purchases. In this digital age where every fourth customer has a mobile device and is internet savvy, businesses are left with no choice than to find new and innovative ways to retain their customers and continue being profitable.
One of the ways is to optimize the e-Commerce website using organic SEO methods and by incorporating next-gen e-Commerce SEO techniques and strategies, so that search results can be optimized in the shortest possible time.
TechIndiaSoftware.com is a pioneer in this industry and arguably the Best Ecommerce Seo Company with an impeccable record of unmatched quality that is delivered by a team of highly skilled and professional SEO experts. The team executes every project meticulously and ensures transparency and continuous communication during project delivery. Additionally, best practices are incorporated in its strategy to ensure that product pages of customers appear among the top ten organic search results.
eCommerce SEO audit
As a first step an audit is performed to check the architecture of the site and whether Meta tags, Heading Tags, Page Speed, URL structure, Interlinking etc are done correctly or not. If any errors are found, they are corrected, broken links are fixed and duplicate content is removed.
The team does research on keywords to match the products that are being sold on the customer’s online store and the store of competitors. This requires experience as keywords must demonstrate a buying intent. There are several tools available in the market but Google Suggest and Amazon Suggest provide excellent results.
Product descriptions are reviewed to ensure that they are well-written and relevant. Furthermore, they are detailed so that all aspects are covered and always accompanied by good and professionally taken photographs.
Site structure for E-Commerce
The team ensures that the website structure is simple. This has a positive impact on the user experience and even if product pages and categories are removed, customers are still able to navigate easily across the website.
Content and link building
The content on the website is made rich in order to drive organic traffic to the website. Supporting this there are high quality links that get more traffic to the website and improve the authority of the website.
This ensures that the website is optimized and that search engines are able to crawl the website correctly.
Measuring SEO success through analytics
To ensure high conversion, research is done to test and analyze the behavior of visitors to the website.
Techindiasoftware.com is the best e-Commerce SEO Company that incorporates ethical and white hat organic SEO building techniques to optimize the search engine rankings of eCommerce websites.
Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 5+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Seo Reseller Program India. and seo for contractors.