Podcasting has taken quite a huge rise in the past several years and if you consider today’s trend you would be able to see that podcasts aren’t showing any signs of slowing down. And so many people have entered in this incredibly interesting field of podcasting and if you are also somewhat eager to join this podcasting game than here is how to start your own small business podcasts and get people to listen to it!
Podcasting plays an important role in marketing your brand these days. Podcast generally is a personal medium of communicating your brand with your targeted audience. If you have an inquiring mind and speak clearly, chances are, you would excel at podcasting.
A podcast is like a radio show that you produce, but people can listen to it any time they like and you can record it any time you prefer. There’s no set schedule, and the equipment you need to get started not much expensive. All you need is a script for your brand introduction and some interestingly creative idea about how would you showcase your brand.
Isn’t it interesting for you to record your own voice and reach out to people?
To speak about your own brand?
To communicate with your potential customers directly?
Every entrepreneur wants to do these things to get more customers for their brand.
Here are the reasons why as an entrepreneur you should consider podcasting:
- Podcasting is perfect to talk about your brand.
- It isn’t that expensive, to begin with.
- Convenient to consume (20 to 25 minutes long).
- Can be reached to an expanded audience.
- Your listeners are eager for your episodes.
- Uploading episodes at regular intervals keep the suspense for your listeners.
- You can be known as an industry expert.
How to Start with Your Own Podcast?
Follow the following easy steps:
Part A: Plan your podcast
Narrow your topic so that it is easy for you to talk more and fluently about your brand. In one particular podcast stick to one of your particular brand product, that would give you a chance to talk more about that product and you would be able to describe it easily.
Pick a Co-host who is already using your product so that he can give his valuable feedback and people would be able to believe you more. That would even add points to your credibility.
Choose an appropriate name for your podcast. Remember that you can attract an audience only when you can promise them something interesting, so why not pick a perfect name for your podcast to attract an audience.
Get a blog/domain name and create a theme for your podcast. You should also pickup a good podcast microphone as well. Choosing an already well know podcasting domain would give you more listeners and your theme would also add advantage to attract more audience.
Part B: Preparation
Write a script. Podcasts can be short and sweet or more sophisticated. Follow the following format:
Professional Introduction about yourself and your brand (60 to 90 seconds)
Choose intro music, to make your podcast more interesting, professional and impressive, add intro music to it. You can create your own unique music to stand out and give a professional impression.
The first half of your podcast’s body, where you define your product properly.
Give a break of about 20 to 30 seconds by adding music.
The second half of your podcast’s body, where you further define your product properly.
Closing remark by thanking your audience for listening to you.
Repeat your unique music again.
Create cover art to create a great impression on your targeted audience.
Set up your recording equipment. Ensure you have your microphone set up and test your tone. Open your audio software and test it is all working properly.
Part C: Recording and Editing
Create a template with your intro and outro music already placed so that you can reuse it every time.
Record your podcast.
Edit, mix and export your episode. This can be a technical and difficult part. Stick to your script and the plan you made earlier. Make sure it sounds professional.
Part D: Launch
Upload your episode to your hosting provider.
Create your podcast episode and show notes.
Number each episode. Add a short description for the episode. Add a hyperlink to the MP3 ﬁle for this episode.
Add tags to help search engines identify the contents of your podcast episode.
‘Burn’ your podcast feed. Use Feedburner (Google account login required) to create an RSS feed for your podcast so that feed readers will pick up your podcast.
Upload your podcast to iTunes and other podcast sites to maximize your coverage.
Promote your podcast as much as you to reach a large audience.
Finally, as exciting as it is to finally get your podcast out there for everyone to hear, consider waiting to submit your podcast until you already have few episodes with you.
Submitting only one episode can leave a lot to be desired for those that stumble upon your show. It’s also less likely that you’ll be featured or promoted as something new and noteworthy. To avoid this, a record at least five to six podcast before launching your first episode.